Understanding Buses offers a clear, non-technical, jargon-free explanation of how the bus industry works. This is the second edition of the work, fully updated with recent financial and market data and with an expanded section on Covid-19 and Decarbonising Transport.
"Compulsory reading for all involved in public transport policy-making"
The chapters examine:
- The costs of operation – what the components are and what drives them, particularly understanding the crucial importance of speed and predictability
- The revenue earned – how much is needed to enable operators to meet their three key objectives
- to cover their costs
- to meet their financial obligations
- to invest in the future
- The need for profit – why operators need to make a surplus and what they do with it
- The principal drivers of demand for bus services
- The bus product – its various attributes and why they are important
- The competitive environment in which the industry operates
- The customer interface – researching, listening and communicating with bus users
- Trends in fares and ticketing
- Public spending on buses
- The Future
"Chris Cheek puts to right with clarity a number of misconceptions about bus travel"
The book is extensively illustrated with easy-to-read charts. It contains 124 pages. Paperback, in full colour. Ships in 3-5 days.
This book is also available as an e-book, via Amazon, Kobo, Barnes & Noble and other e-book providers. You are recommended to read the book on a colour device.